Introduction
In the evolving digital age, a strong online presence is essential for healthcare providers to reach patients and establish credibility. Jeevadhara Ayurveda, a renowned Ayurvedic healthcare provider in Kerala, sought Touchpointe Digital’s expertise to upgrade their digital infrastructure and improve their operational efficiency.
By focusing on Google Business Profile optimization, website creation and management, search engine optimization (SEO), and the implementation of Tatvacare Hospital Management Software, we helped them elevate their digital presence and streamline their services.
About Jeevadhara Ayurveda
Jeevadhara Ayurveda specializes in traditional Ayurvedic treatments for varicose veins, intervertebral disc prolapse, psoriasis, migraines, and postnatal care, among other conditions. Despite their excellence in healthcare, they faced challenges in effectively reaching potential patients online and managing their operational workflow.
Challenges
- Limited Online Visibility: They lacked a professional website and an optimized Google Business Profile, making it difficult for potential patients to find them online.
- Operational Inefficiencies: Without a robust hospital management system, appointment scheduling and patient records were handled manually.
- Low Search Engine Rankings: They were not appearing in local searches for Ayurvedic treatments due to poor SEO strategies.
Our Solutions
- Google Business Profile Optimization
- Updated and verified their Google Business Profile to ensure accuracy in business details, including address, contact information, and operating hours.
- Added high-quality images of the clinic and treatments to build trust and improve profile engagement.
- Integrated targeted keywords such as “Ayurvedic varicose vein treatment in Kerala” to boost local search rankings.
- Published regular updates via Google Posts, highlighting their expertise in Ayurvedic healthcare.
- Website Creation and Management
- Designed a professional, user-friendly website that reflects the ethos of Jeevadhara Ayurveda.
- Implemented a mobile-first design to ensure seamless browsing across devices.
- Added dedicated pages for treatments, blog sections for patient education, and easy-to-use contact forms for inquiries and appointment bookings.
- Regularly updated the website with fresh content, including testimonials and case studies, to enhance user engagement.
- Search Engine Optimization (SEO)
- Conducted extensive keyword research to identify terms relevant to their services and location, such as “Ayurvedic treatment in Kerala” and “Ayurvedic migraine relief.”
- Optimized meta descriptions, headers, and alt text for all website pages to improve search rankings.
- Focused on building backlinks from reputable health-related websites to boost domain authority.
- Published SEO-optimized blog posts addressing common health concerns and Ayurvedic solutions.
- Implementation of Tatvacare Hospital Management Software
- Introduced Tatvacare, an all-in-one hospital management software, to digitize their patient records, appointment scheduling, and billing processes.
- Trained their staff to use the software efficiently, enabling smoother operations and better patient management.
- Integrated Tatvacare with their website, allowing patients to book appointments directly online.
- Enhanced operational efficiency by centralizing all data and making it accessible in real time.
Results Achieved
- Improved Online Presence
- Jeevadhara Ayurveda’s Google Business Profile views increased by 200%, resulting in a significant rise in patient inquiries.
- They achieved higher local search rankings for targeted keywords, driving more organic traffic to their profile and website.
- Enhanced Website Performance
- The new website attracted over 5,000 visitors in the first three months, with a 35% increase in appointment bookings through the contact form.
- The site now ranks on the first page of Google for key terms like “Ayurvedic varicose vein treatment in Kerala.”
- Operational Efficiency
- The implementation of Tatvacare Hospital Management Software reduced manual errors and improved the speed of patient record handling and appointment scheduling.
- Staff productivity increased by 25%, allowing them to focus more on patient care.
- Patient Engagement
- With a professional website and streamlined appointment process, patient satisfaction improved, leading to a surge in positive online reviews.
Client Testimonial
“Touchpointe Digital transformed our clinic’s digital presence and operational workflow. Their expertise in SEO, website design, and Tatvacare implementation has streamlined our processes and brought in more patients than ever before. We highly recommend their services to any healthcare provider looking to grow.”
— Dr. Vishnu, Jeevadhara Ayurveda
Conclusion
Jeevadhara Ayurveda’s journey showcases the importance of a strong digital presence and efficient operational tools for healthcare providers. With the help of Touchpointe Digital, they were able to connect with more patients and provide better service through enhanced digital infrastructure.
If you’re a healthcare provider looking to elevate your digital presence and streamline operations, contact Touchpointe Digital today. Let’s take your business to the next level.